Simplifying complexity: Geno, the Norwegian breeding organisation, streamlines and fast-tracks multiple customer processes and ensures an easy knowledge transition across staff. Next step: implementing the Customer Journey Plugin™ globally.

“We are very impressed with the Customer Journey Plugin™ and how it helps us streamline our marketing and sales processes across multiple customer journeys – and how simple it really is! It is built around a well-organised logic that helps us simplify how we handle different customer processes and action points” – says Tore Søgård, Head of IT at Geno.

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