The Customer Journey Plug-in defines processes, whether simple or complex. For all processes, there will be an optimal amount of time between steps and activities to maximize return or minimize risk. This is known as process Momentum. Depending on the type of journey, this is sometimes called velocity, efficiency or forward motion.
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Momentum functionality in the Customer Journey Plug-in allows the definition and monitoring of these optimal times so that not only WHERE in the journey one is but HOW EFFICIENTLY one is compared to the defined optimums.