Privacy Policy2020-06-24T09:06:04+00:00


Please contact us if you have any questions regarding our policys

Privacy Policy

Addoptify respects your privacy. This Privacy Policy explains how Addoptify collects and uses personal information collected from you, through (i) our publicly available websites, (ii) Addoptify products, including Customer Journey Plug in for Sugar and Customer Journey Mobile and other add-on applications and other related services (together the “Services”), (iii) third parties, and (iv) interactions you have with our employees or affiliates.

I. General Information

This Privacy Policy covers the information practices of our websites, including how Addoptify collects, uses, shares and secures the personal information you provide.

Personal data is any data about an identified or identifiable natural person, or any information that in combination with other non-personal information can reasonably be used to identify a natural person.

Addoptify’s websites may contain links to other websites and applications over which Addoptify does not have control. Such links do not constitute an endorsement by Addoptify and Addoptify does not control the content or privacy policies or practices of such sites. Any access to and use of such linked websites is governed by the privacy policies of those third parties’ websites.


The data controller of and any subpages is Addoptify ApS, a Danish corporation located at Østerbrogade 62, 2100 Copenhagen, Denmark. If you have any questions on this Policy or any of our data processing practices, please contact: [email protected] or: Addoptify ApS, Østerbrogade 62, 2100 Copenhagen, Denmark

Personal data we collect

The type of information we collect from you depends upon the type of interactions you have with our websites and Services, including the context of your interactions with Addoptify, the choices you make (including privacy settings) as well as the Services you use.

You may choose to give us personal information directly in a variety of situations, such as if you request to receive information or a service from Addoptify, if you apply for a job, or if you do business with us as a supplier or partner.

We may also collect information relating to your use of our websites and our Services through the use of various technologies. For example, when you visit our websites, we may log certain information that your browser sends, such as your IP address, browser type and language, access time, and referring web site addresses. We may collect information about the pages you view within our websites and other actions you take while visiting us. In addition, some of our Services include technologies that allow us to collect certain information about product use.

We may also collect information that pertains to you indirectly through other sources, such as vendors. When we do so, we ask the vendors to confirm that the information was legally acquired and that we have the right to obtain it from them and use it.

Further details can be found in Section II.

How we use your personal data

We collect and use your data principally for the following purposes:

  • Provide you with the information you have requested;
  • Process, fulfill and follow up on transactions and requests for products, services, support, and information;
  • Contact you with information about Addoptify;
  • Communicate, interact and build our relationship with you for purposes such as marketing and product support;
  • Verify your authority to enter and use our Services;
  • Engage in market research and analysis;
  • Measure, analyze and improve our products and services, the effectiveness and user experience of our websites, and our advertising and marketing;
  • Consider an employment application;
  • Comply with legal requirements; and
  • Deter, detect, and prevent fraud and other prohibited or illegal activities.

We may link or combine information we collect from multiple sources to provide better service to you and to improve our Services. Further details on our use and the legal basis can be found in Section II.

Why you are required to provide personal data

In general, your provision of any personal data or granting of consent to a processing activity is entirely voluntary. However, there are certain circumstances in which Addoptify cannot take action without processing certain personal data, for example to process your orders, or to assist you with use of our Services, or to provide access to a web offering or newsletter. In these cases, it will not be possible for Addoptify to provide what you request without the relevant personal information. In some circumstances, Addoptify may need to terminate your ability to use the Services without access to your personal data. Addoptify intends to notify you of whether such communication or data sharing is deemed mandatory and the impact of not sharing.

Sharing of your personal data

Addoptify is a global organisation with business processes, management structures and technical systems that cross borders.

In some cases we use suppliers located in various countries to collect, use, analyse, and otherwise process information on our behalf. We may also use subcontractors which provide services to us in connection with providing our Services to you. We put in place contractual safeguards for the protection of your personal data with such suppliers, including obligations for processing in line with applicable legal requirements.

We may also disclose your personal information to other business partners. Unless otherwise specified in this Privacy Policy, we will only do so with your consent. We do not in any event sell or lease any of your personal information.

Where you post information to our wikis, forums, blogs, message boards, chat rooms, websites or other social networking environments, your information will be shared with audiences within those platforms.

We may share your personal data based on a good faith belief that such disclosure is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the safety of any person. We may use your personal data as evidence in litigation in which we are involved, to protect the rights or safety of any person or entity, to respond to a judicial process or valid government inquiry or as otherwise required by law.

Where we process personal data

If you choose to provide us with information, including personal data, you understand that we are storing this and/or transferring it to a service provider with sites in the European Union and other locations. Addoptify complies with applicable law when transferring your personal information outside of the country where the information is collected.

How long we retain your personal data

The duration of processing of your personal data depends on the legal basis for the processing.

Addoptify’s policy is to retain personal data no longer than (a) is necessary to fulfil the purposes for which the personal data is processed, (b) if processing is based on consent, until you withdraw your consent, or (c) if processing is based on a legitimate interest of Addoptify, until you object to such processing.

However, we will store personal data for a longer period where (a) we are required by law to retain your personal data or (b) your personal data is required for Addoptify to assert or defend against legal claims. In this event, we will retain your personal data until the end of the relevant retention period or until the claims in question have been settled. If you require more details with respect to the retention periods, please contact [email protected] .

Your rights as a data subject

You can contact us directly (as set forth below) to update your personal data.

Access, correction, deletion of personal data: You can request at any time the personal data Addoptify holds about you and the correction or deletion of such personal data. Addoptify can only delete your personal data if there is no statutory obligation or prevailing right of Addoptify to retain it. In addition, if you request deletion of your personal data you will not be able to continue to use any Addoptify Services that require the use of your personal data.

Request personal data in a portable format: If Addoptify uses your personal data based on your consent or to perform a contract with you, you may further request from Addoptify a copy of the personal data in a portable format that you have provided to Addoptify and where processing is carried out by automated means.

Restriction of processing and right to object: You can also request that Addoptify restrict (without deleting) further processing of your personal data: (i) if you state that your personal data is incorrect, for as long as we need to verify the accuracy of the personal data, (ii) if there is no legal basis for Addoptify to process your personal data and you demand that Addoptify restricts your personal data from further processing instead of deleting it, (iii) if Addoptify no longer needs your personal data but you as data subject claim that you require Addoptify to retain such data in order to establish, exercise or defend a legal claim, or (iv) where Addoptify processes your personal data on the basis of its legitimate interest as further detailed in Section II and you object to the processing of your personal data for as long as it is required to review whether Addoptify has a prevailing interest or legal obligation to process your personal data.

Please send any such requests to contact: [email protected]


If you believe that Addoptify is not processing your personal data in accordance with the requirements set out herein or applicable data protection laws, you can at any time lodge a complaint with the relevant supervisory authority.

Use of this website by children

Addoptify recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Addoptify’s websites are not intended for children under the age of 16 and Addoptify does not target our websites to children under 16. Also, Addoptify’s policy is to not knowingly collect personal data from children under the age of 16.

Details on Processing and Legal Basis for Processing
a. Where Addoptify uses your personal data based on law

Addoptify is permitted to process your personal data under applicable data protection law as follows: