Issues of Marketing and Sales Alignment is a common challenge in today’s business. As with many organisations there is a raging river of silos and more flowing between these two areas. Internal fights about lead hand-over procedures, lead quality, sales follow up and support are all widening the gap between the two. The result?
How diligent is your Opportunity Management? Is it based on the mood of the individual Sales rep or simply guessing? Sales opportunities are often created hastily based on gut feelings, causing sales people to spread themselves too thin and spend too much time on low priority opportunities. They may even be spending time with