Issues of Marketing and Sales Alignment is a common challenge in today’s business. As with many organisations there is a raging river of silos and more flowing between these two areas. Internal fights about lead hand-over procedures, lead quality, sales follow up and support are all widening the gap between the two. The result?
How diligent is your Opportunity Management? Is it based on the mood of the individual Sales rep or simply guessing? Sales opportunities are often created hastily based on gut feelings, causing sales people to spread themselves too thin and spend too much time on low priority opportunities. They may even be spending time with
CRM failure rates across ALL vendors are still high – very high. The reason for CRM failure generally has one key element: user – i.e.: individual – adoption is low. If adoption is low, a CRM will be a failure, regardless of its feature set, cost, choice of location (cloud or otherwise) or the
What happens when one of your Sales Executives leaves the team? Worrying about losing institutional knowledge, missing expertise or ruing important customer relations? Can you afford to have an employee with a monopoly on customer-specific knowledge? Losing an employee can cripple your business and puncture existing sales opportunities. Without a smooth handover process you