Issues of Marketing and Sales Alignment is a common challenge in today’s business. As with many organisations there is a raging river of silos and more flowing between these two areas. Internal fights about lead hand-over procedures, lead quality, sales follow up and support are all widening the gap between the two. The result?
Simplifying complexity: Geno, the Norwegian breeding organisation, streamlines and fast-tracks multiple customer processes and ensures an easy knowledge transition across staff. Next step: implementing the Customer Journey Plugin™ globally. “We are very impressed with the Customer Journey Plugin™ and how it helps us streamline our marketing and sales processes
CRM failure rates across ALL vendors are still high – very high. The reason for CRM failure generally has one key element: user – i.e.: individual – adoption is low. If adoption is low, a CRM will be a failure, regardless of its feature set, cost, choice of location (cloud or otherwise) or the
What happens when one of your Sales Executives leaves the team? Worrying about losing institutional knowledge, missing expertise or ruing important customer relations? Can you afford to have an employee with a monopoly on customer-specific knowledge? Losing an employee can cripple your business and puncture existing sales opportunities. Without a smooth handover process you